Rules are followed. There are strict rules and people actually obey them. Nobody crosses against a light. Do not be the family that treats a posted sign as a suggestion.

Quiet hours are law, not manners. Most buildings have a rule about noise after ten at night and on Sundays. Worth explaining to three kids before you check in.

Four national languages. German in the middle and east, French in the west around Geneva, Italian in Ticino, Romansh in one corner of the southeast. Learn grüezi in the German half and bonjour in the French half.

On time means on time. A train scheduled for 9.04 leaves at 9.04. A four minute connection is real and it is enough. Show up late and it is gone.

Sundays are closed. Shops and supermarkets shut, with station shops the exception. Buy Sunday food on Saturday or you are eating whatever the kiosk has.

The Swiss franc, not the euro. Roughly one franc to the dollar, so you can read prices straight off the menu and know exactly how much they hurt. Some tourist businesses take euros and hand back change at a terrible rate. Do not do that.

Cards work everywhere. Bring one with no foreign transaction fee. Keep fifty francs in cash for mountain huts, village bakeries and the odd honesty box on a farm road.

Schengen but not the EU. US passports get ninety days in any one eighty across Schengen and Switzerland counts against that. It is outside the EU customs union, so you can be stopped and asked what you are carrying even with no passport check.

Drink the tap water. It is excellent, and so are the public fountains in nearly every old town. Buying bottled water in Switzerland is money set on fire.

Insure for mountain rescue. Not because Switzerland is dangerous, but because a helicopter off a mountain is billed to you. Check the policy covers altitude and rescue, not just a doctor visit.

Swiss plugs and Swiss roaming are their own thing. Sockets are type J, so bring the Swiss specific adapter. And Switzerland sits outside EU roaming rules, so a European SIM that works fine in France can bill you hard the moment you cross.

Four days. One base. Lucerne if you want a pretty town with a lake and a mountain on the doorstep. Interlaken if the Jungfrau region is the whole reason you came.

Seven days. Two bases. Lucerne, then Lauterbrunnen or Grindelwald. Three nights and four, one scenic rail day between them. This is the trip I book most often and the one that works best with kids.

Ten days. Three bases. Add Zermatt for the Matterhorn and a car free village, or Ticino for palm trees, lakes and a completely different country on the same passport.

Three days bolted onto something bigger. Switzerland pairs naturally with northern Italy, the French Alps or southern Germany. Take one base and do not try to see the country.

Bern. Ours, and my favourite city in the country. The whole old town is a world heritage site, white sandstone under arcades with red flower boxes hanging off every window. A daily market, a bear park, and a university tucked inside the old buildings so the streets are full of students on bikes. We found parking straight away, which after Geneva felt like a personal gift. If I ever had to job hunt in Europe, Bern is where I would look first.

Geneva. Ours, sort of. We crawled through it in an RV, failed to park anywhere at all, decided we had seen enough and drove north to a campsite on the lake. That is an honest report, not a recommendation. Good lakefront, the Jet d’Eau, and prices that shock even by Swiss standards. Fine for a night at either end of a trip. Not a base.

Appenzell. Ours, and the one nobody tells you about. A small traditional town southeast of Lake Constance, painted buildings, and in the first week of October the mountain cows walking down into the valley for winter. There is a cable car up to a rotating restaurant on the ridge. We skipped it because the fog was too thick to see anything, which is the Switzerland problem in one sentence.

Lauterbrunnen and Grindelwald. Advisor guidance. Two valleys under the Jungfrau, twenty minutes apart, holding most of what people picture when they picture Switzerland. Seventy two waterfalls come off the Lauterbrunnen cliffs. Busy in summer and worth it anyway.

Zermatt. Advisor guidance. Car free, reached by train from Täsch, with the Matterhorn standing over the end of the street. The Gornergrat railway is the ride to take with kids because it is a normal train that happens to climb to three thousand metres.

Lucerne. Advisor guidance. The wooden Chapel Bridge, a lake with steamers on it, two mountains within an hour. The best first base for families new to Europe, and also the most day trip coaches per square metre in the country. Get out early.

Zurich and Interlaken. Advisor guidance. Zurich is the main airport, a swimmable lake and a very good transport museum, worth a day at the front of a trip. Interlaken is a base rather than a destination, where you sleep and catch the train up.

Lake Constance and the northeast. Ours. Quiet farm country, orchards, and the German border close enough that our night out was in Konstanz on the other side of it. Switzerland without the mountain crowds.

Ticino. Advisor guidance. Italian speaking Switzerland south of the Alps. Lugano, Locarno, palm trees and lake towns. Swiss efficiency with Italian food and weather.

Kids ride free, and it is a big deal. Under six travel free on Swiss trains, and with a Swiss Family Card children under sixteen travel free alongside a parent holding a pass. For a family of five that is the single biggest cost lever in the country.

The mountain does the work. You do not have to hike. Cable cars, funiculars and cog railways take you up and there is usually a playground and a restaurant at the top. It works with a stroller and a grandparent in the same group.

Altitude is real with small kids. Jungfraujoch sits at 3,454 metres and you get there in under two hours from the valley floor. Headaches and nausea are common and children do not always say what is wrong. Keep the visit short, drink water, and skip it with a toddler.

One rainy day can waste the trip. If you booked three days to see a mountain and the cloud sits at eight hundred metres for all three, you have paid a lot of money to look at fog. Build in a spare day and buy mountain tickets on the morning where you can.

Dogs travel well. Dogs are welcome on trains, in most cable cars and in a lot of restaurants. If you travel with a dog the way we do with Poppy, this is one of the easiest countries in Europe for it.

How expensive it is, even when you were warned. Groceries, not just restaurants. Socks. Coffee. We walked out of a supermarket with thirteen items and a bill over fifty francs and we were not buying anything special.

How crowded the famous bits get. Lauterbrunnen in August has a queue for the viewpoint. The Chapel Bridge in Lucerne has a coach park’s worth of people on it by ten. The country is calm. The five most photographed spots in it are not.

How often you cannot see the mountain. Nobody puts the fog in the brochure. We skipped a cable car to a ridge because the view would have been white. It happens more than you think in spring and autumn.

How warm people are once you are past the front door. The reserve is real and it is not coldness. A family we had met once in Vietnam handed us a car, drew us a map of their countryside, and cooked us fondue two nights running.